Yesterday I checked out the Make Up Forever Pro Road Show at the freaking gorgeous W Hotel Miami. Cool people, great discounts, and reusable tote bags. I’m super excited to impress my check out lady and possibly some fellow grocery shoppers with my tote.
The name being so vague, I first casually walked into ‘The Artistic Advantage’ class with David Hernandez half of the way through not expecting to miss much. Well it was amazing of course, yet another lesson on why not to be a know-it-all pessimist. My favorite demo involved adding a pigment to a ton of this product called Blister Effect and dapple/dizzling it from the lid down the cheek. After it dries it can be peeled off. I miss this kind of editorial experimentation!

After that my former instructor and Burn Notice makeup artist Erin Koplow did some TV/film demos. She started out with some pretty normal ‘female detective’ stuff and then moved into showing some bruising and gashes and such. She showed off this amazing array of fake blood in variations called Thick, Liquid, and Coagulated. Who else has been waiting for a brand to understand that each stage of the blood-letting process has it’s own subtleties?
I was too busy shopping to get any bloody pics unfortunately. Sorry. It was a lot of work. They had you manually fill out graph paper of the products for order. With pen and dash marks. Then they totaled you on this two-inch thick Dell laptop with crud in all the cracks before stapling the receipt to your graph packet to be sent to the studio in New York. This, in a day when I can get my Amex scanned off an IPhone to buy a hotdog from a street vendor. Make Up Forever, I love you, but do yourself and a thousand trees a favor and get an upgrade.
The Make Up Forever Pro Road Show will be in Austin on Oct. 8-10 and Atlanta from Nov. 12-14, both in W Hotels.





