Two words: Love It. Collection 2000 is a U.K. brand I hadn’t previously had the opportunity to try. This lower price range product very pleasantly surprises me, though.

The consistency of the Collagen Curl mascara is dry-ish and fluffy, making it very easy to accentuate the lashes without getting involved with safety pins, tiny combs, or heated devices. It does last well however, because of the dryness, if you’re prone to rubbing your eye you may experience flakage. Also, not a big fan of the curved brush. A tip, turn it around and use the middle back of the curve for the perfect amount of application at a time.

Collagen Curl is great for a naturally pretty look, nothing dramatic or Kim Kardashian face, but cute for every day and super user-friendly.

Here’s my eye with a very light single application of the mascara. Mind you, I have NO LASHES naturally. Next time I’ll be sure to do a before shot too…